So fashion by feelings is a company that promotes wearing wool. If you take a closer look to fashion related things such as retailers, magazines etc you will notice that they certainly have a presence within the fashion industry. I work at Hobbs and last week they received a fax about WoolMark and the campaign. Also in last weeks Drapers Woolmark is advertising The Wool Lab, which tells people about the A/W12-13 trends. It is running through the start of September.
have a look at www.fashionbyfeelings.com It is a great website!